The Global Advance communications plan exist to create a framework for how we communicate to our constituents. Having a strategic approach will benefit our organization in many ways.

  • First, it allows us to be more deliberate in compiling the content of the messages we are delivering.
  • Secondly, it helps lock in the frequency of our asks and messages.
  • Thirdly, it helps us better utilize the methods and technologies in place for deploying our content.
  • Finally, and most importantly, it gives us metrics to gauge the effectiveness of our communication efforts.